Situation: International operation with a good safety record wants to identify potential risks and meet compliance regulations in multiple countries.

Leadership at NSG saw that they have potential risks in their manufacturing sites that led to undetected near misses and contributed to an improvable safety culture. They set out to solve this problem, and embarked on this safety mission with three main goals:

• Increase visibility, reduce incidents, and strengthen safety-culture; 
• Respect different regional regulations, varied cultural practices, and employee privacy; and
• Focus on positive aggregate change rather than punitive individual action.

In order to achieve these goals, they partnered with Voxel.

Solution: 24-hour unbiased visibility and enhanced safety culture through a sustained partnership with Voxel

NSG began piloting Voxel’s AI powered Site Intelligence Platform in one of their Canadian facilities in June 2024, and they have since expanded to six locations (and counting) across the globe. This includes work sites in Malaysia, Vietnam, Mexico, Chile, Argentina, Brazil, Italy, Germany, Canada and the United States. NSG integrated Voxel’s Computer Vision AI into five to twelve of their pre-existing cameras, depending on the needs of each location.

While the camera set up is similar across locations, each site comes with different challenges and expectations. NSG needs to be sure that Voxel can be deployed in such a way that satisfies privacy regulations, union labor practices, and cultural norms around the world. This is why Voxel’s anonymizing function of blurring employee faces and bodies is crucial to them.

Using Voxel around the world also means having support around the clock. Each of NSG’s locations regularly consults with Voxel. This ongoing partnership between safety teams at NSG locations and dedicated teammates at Voxel guarantees that NSG’s safety teams have technical and strategic support at all times. It also means that Voxel’s technology is evolving and growing along with NSG’s needs. We tailor our offerings to the specific real-time priorities of our partners, so our AI and platform are ever-aligning with NSG’s varied on-the-ground situations. Whether freshly onboarding a location or nearly a year into a partnership, Voxel is in constant contact with each of NSG’s safety teams. This continuous collaboration ensures Voxel's technology evolves alongside NSG's needs, with platform capabilities and use cases developing in direct response to real-world operational insights.

"Voxel's platform has enabled unprecedented visibility into safety risks across our operations, which now provides our operations with an efficient and effective means to target focused safety improvements," said Gregory W. Chastain, Global Health & Safety Director of NSG Group. “Our global mission to continuously strengthen our safety culture while creating meaningful impact for our employees worldwide - this was made more possible given our deep partnership with Voxel.”

Across the world, NSG operationalized Voxel in ways that incorporated the platform’s insights into their daily routines and management styles. While management in every location learned to check Voxel’s dashboard (at least) daily to assess needs and progress, communication and implementation looks different depending on the site.

In a facility in Kentucky, leadership has regularly recognized and uplifted examples of employees engaging in safe behavior. In Malaysia, management regularly takes time to coach when real time opportunities for improvement come up and reinforces good behaviors by celebrating them collectively. In Canada, the safety leader brings the entire site leadership staff in on every discussion regarding incident accountability. All of these practices foster team-wide ownership and reinforce a proactive approach to safety.

NSG has operationalized Voxel in powerful ways across their facilities, embedding AI-driven insights into daily workflows and management practices. Here are just a few examples of how different sites have integrated Voxel into their safety programs:

• Malaysia: Voxel’s dashboard uncovered an alarmingly high number of No Pedestrian Zone violations, so NSG built a large safety initiative around this issue. They emphasized the importance of securing items before moving them on PITs rather than having pedestrians secure them around moving PITs, divided traffic at certain doorways (both directionally for PITs and between PIT paths and pedestrian paths), and empowered associates to encourage safe practices.
• Canada: Leadership discovered through Voxel that improper bends were a far-too-common occurrence. This kind of ergonomic risk can lead to both acute injuries and repetitive motion disorders. The NSG team used Voxel’s insights to embark on focused continuous coaching and enhanced training regarding bends and ergonomics.
• United States: Voxel’s Computer Vision AI identified safety vest compliance as a problem area. The team saw this as an indicator that they could improve their safety culture, so they instituted a proactive approach virtually overnight. They used Voxel’s data to encourage positive changes, communicating effectively and frequently while never calling out individuals.

Success: Improved understanding of risk and immediate global impact

NSG is creating safer worksites and more robust safety cultures everywhere they have installed Voxel’s site intelligence platform. They are expanding Voxel’s footprint rapidly and believe in the promise of a continued partnership. Voxel is actively strategizing with NSG to find solutions for the insights picked up by our Computer Vision AI. The buy-in from NSG leadership and employees at every level on multiple continents has been inspiring.
The solutions listed above have had equally encouraging results:

• Malaysia: Pedestrian Zone violations dropped 79% in three months.
• Canada: Improper bends decreased 57% from Q3 to Q4 in 2024.
• United States: Safety vest incidents dropped 62% in the first 30 days of implementation.

While Voxel is only in a small percentage of NSG’s facilities so far, they are already beginning to see global benefits. Reducing injuries protects and improves countless lives, which is a fact that NSG and Voxel always keep at the forefront of our minds.

NSG is shifting to a positive, proactive safety culture built on 24-hour visibility, real time data insights, and collaboration. And Voxel is with them every step of the way.