Technology alone cannot create a strong safety culture. A successful safety program requires vocal leadership and a genuine commitment to protecting workers. The general manager recognized that creating a strong safety culture is achieved through positive reinforcement of good behaviors–not punitive or retaliatory measures for bad behavior. Alongside Voxel, the facility rolled out a new safety initiative called “Caught You Being Safe.” Whenever Voxel captures one worker exhibiting ‘high-risk’ behavior in a scene, it may also capture several other workers exhibiting ‘safe’ behavior in the same or nearby scenes. The general manager chose to reward the workers captured ‘being safe,’ rather than punish the individual worker captured ‘being unsafe.’
When the manager sees a clip of a safety incident in the Voxel dashboard, he forwards the clip to the shift supervisor and the ops manager with the subject: “Caught You Being Safe.” At the beginning of the shift, the supervisor gives the ‘safe’ workers a ‘swag’ item (like an Americold-branded sweatshirt, cooler, or coffee mug) to reward safe behavior. At the end of the shift, the supervisor pulls the ‘unsafe’ worker aside for a private conversation. The purpose of the conversation is to explain why the ‘safe’ workers were being rewarded for their behavior, and to highlight the importance of the safety rule. For example, if the worker was captured lifting with an ergonomically unsafe posture, the supervisor will review clips from the Voxel dashboard and offer advice and feedback on improving their technique: “I’m worried about your lifting technique, here are a few examples. I want to save your back, you’ve only got one.”
In the past, workers at the distribution center were only approached about safety issues after an incident, to warn them about bad behavior. By using Voxel to create a consistent mechanism for delivering positive feedback, workers began to understand that safe behavior is rewarded. This simple change transformed the safety culture from a reactive system in which safety is only discussed in a negative and punitive context, to a proactive system in which safety is regularly celebrated and encouraged. When speaking to workers about unsafe behaviors captured on camera, supervisors do not mention the word ‘Voxel,’ and instead focus the conversation on the worker’s behavior and its health and safety risks. The goal is to strengthen relationships between supervisors and workers, rather than create a ‘Big Brother’-type figure who is “always watching.”
The general manager instructed each shift supervisor to give one “Caught You Being Safe” reward per day. To ensure there is no “pencil-whipping” the process, the supervisors take a selfie with the ‘safe’ worker and their reward, and send the photo to the manager. While using the Voxel dashboard, the manager made an effort to send more “Caught You Being Safe” alerts to his supervisors than messages alerting unsafe behavior. He found that Voxel was most effective as a training tool to routinely coach and educate workers about safety using real-world examples, while the events are still fresh in their memory. Disciplinary and punitive methods were only used as a last resort, and became less frequent as the culture improved.